One of the great things about the NFL and it’s history are the stories behind the men. Unfortunately the greatest lessons come from those that come up short in big games. Everyone loves a David v. Goliath scenario when the underdog pulls off an upset. When a landmark incident takes place like Super Bowl III, all eyes follow the winner who have vanquished a favored foe and the game is revered and talked about for years to come.
Super Bowl III has been rehashed, talked about, re-shown, and re-released in 1997 (as a video broadcast) for a generation to see for themselves a landmark game that changed the course of the NFL. It was the centerpiece to a  Hall of Fame career for Joe Namath and allowed Weeb Ewbank to become the only coach to win a championship in both leagues. Yet what does all this fallout do to the men who lost that event?? Is the harm irreparable for  the men who came up short in Super Bowl III?? How easy is it to forget and move on??
Surely the Baltimore Colts could go on and win another championship and set things straight, right?? Here are the accounts of  Bill Curry, Mike Curtis, and the late Bubba Smith. As you listen to the recount through their eyes, you will get a different feeling about Super Bowl III than ever before. What is ironic, these are interviews celebrating their Super Bowl V championship for the America’s Game series. What makes these poignant is the distinct sound of honesty reflected in their voices. What makes these stories resonate is this was a game 42 years ago and made even more impactful that this was the last interview for Bubba Smith to talk about this with his passing last week.
CHAPTER I:  This short story was originally part of a book idea and was written July 12, 2010 and showcased on Facebook where several former players responded. Keep in mind this came before finding the Colt player’s recount of the events featured later in this article:
SUPER BOWL III RUNNER UP 1968 BALTIMORE COLTS
Wow Talk about shock and awe!!!Â
The Jets 16-7 win over the Baltimore Colts in Super Bowl III was one of those events that defined an era. Everyone has spoken of the great accomplishment, the AFL arriving on the big stage but so few people talk about the vanquished 15-1 Baltimore Colts and Don Shula. The loss was so devastating and embarrassing that the NFL didn’t issue a championship ring. A team that was 3hrs away from being the greatest team in NFL history received THIS WATCH when they failed to win the game…wow! Think the NFL thought highly of their championship season?  Now before you ask, the answer is yes the teams that lost Super Bowls I, II, and IV did receive rings.
Let’s take you back to 1968…The Colts were motivated to win it all in 1968 because in 1967 they had the BEST record ever to NOT make the playoffs:11-1-2 including a win over the Packers who would go on to win Super Bowl II. The Rams had an identical record and won the tiebreaker for giving the Colts their one loss. The Colts were in the Western Conference and for the better part of the 60’s couldn’t unseat the Packers. Except in 1964 as Green Bay was in a state of transition after Paul Hornung was suspended for gambling, yet the Colts were upset in Cleveland in the Championship game. Yes you heard me correctly…the Packers and Colts were in the WESTERN CONFERENCE back then. So Vince Lombardi steps down and the Packers run out of steam and the Colts go 13-1 in 1968. So in TWO seasons they had only lost 2 games going 24-2-2. No regular season overtime back then hence the two ties.
Like other teams I’ve mentioned, this team that DIDNT win it all was the strongest Baltimore Colts team ever. They had a defense that set the league record for fewest points allowed in a 14 game season with 144 points. They held 11 of their 14 opponents to 10 pts or less including 3 shutouts. The great Johnny Unitas got hurt and Earl Morrall replaced him and became league MVP at quarterback. They had Tom Matte and Jerry Hill as arguably the best running tandem in football. Their only regular season loss in 1968 was to the Cleveland Browns who they would go on to blow out 34-0 in the NFL Championship game IN CLEVELAND. So with that it was as though they practically had an undefeated season and were lauded as the best team in NFL history.
Then came January 12th, 1969…wow!! One look at this watch shows you how embarrassed the NFL was to lose to the upstart AFL. The corporate pressures, corporate culture and such were so great that within 2 years coach Don Shula was gone. Within 4 years Carroll Rosenbloom would swap franchises with Robert Irsay (then Rams owner), become owner of the Rams, would later marry Georgia, drown and she became Georgia Rosenbloom-Frontiere owner of the Los Angeles / St. Louis Rams. Of course this legitimized the AFL and NFL merging as well. Everyone talks about the champion but take a look across the river and pay attention to the team that loses it. The after affects can be frightening…
 Would all of this have happened had the Colts WON Super Bowl III?
CHAPTER II: A vignette of what was shared by Bill Curry, Bubba Smith, Mike Curtis, and Ernie Accorsi as the events and aftermath of Super Bowl III were recounted in 2009.
CHAPTER III/EPILOGUE: Again, what makes this unique are the events that take place hastening Don Shula’s departure, where he became the NFL’s All Time winning coach in Miami and not Baltimore. Even after winning Super Bowl V, Carroll Rosenbloom was still disenchanted with being the owner of the Baltimore Colts and swapped franchises with the Rams Robert Irsay in 1972.
Was it ironic or a part of the story, that after winning Super Bowl V, the Baltimore Colts made it to the AFC Championship to defend their title?? Who did they lose to 21-0, to bring about the end of an era (1958-1971) where the Colts were among the NFL elite?? Don Shula and the Miami Dolphins in the Orange Bowl. Another irony is Don Shula went on to become the winningest coach in NFL history in the stadium where Super Bowl III was held. The Orange Bowl. Don Shula went on to excorcise his demons. As for Carroll Rosenbloom, Ernie Accorsi, Bubba Smith, Mike Curtis, and Bill Curry??
One could view this through the lens of men looking back as elders who have retired and looking back on games and events with a jaundiced eye now that time has passed.
However in the prime of their lives, here are their feelings as aired on ESPN the Saturday before Super Bowl XXVIII in January 1994. It was the 25th anniversary of Super Bowl III when these men offered this:
So remember to pay close attention to the men and these moments. What will become of the principles of a landmark event for those on both sides of the equation? These were men interviewed at the 25th & 40th anniversary of Super Bowl III. You can see the wear and tear these demons have had on them in in their tone and demeanor. Three of which referenced this would follow them to the grave and now for the late Mike Curtis, Bubba Smith it has.
Pay attention to the vanquished…
A compelling study of psychology with man and sport. Â This is one of the reasons I love bringing you these real life stories with such richness.
Thanks for reading and share this with those who love football and football history. Teach them something that scores on ESPN won’t tell them.
Thanks for reading and please share the article.
Keep in mind his Colts went back to back winning in 58 and 59 when the media scoffed his Colts were ruining the league passing the way they did. Johnny Unitas in 59 threw for a league record 32TDs in a season then another becoming the 1st 3,000 yard passer in 1960. Joe Namath became the first to go over 4,000 yards in 1967 with his Jets. Are you getting the point??
Led by “Mad Dog” Mike Curtis, Fred Miller, Bubba Smith,  and Rick Volk, this was a record setting defense that was overshadowed and forgotten in the aftermath of 
Taylor Blitz Times 
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