Former San Francisco 49er Head Coach Bill Walsh referred to the early years of the organization’s coming of age as “Camelot”. After the 1981 Super Bowl championship they would go on to become “Team of the Decade” winning another 3 titles. San Francisco became the NFL’s gold standard in on field achievement and the corporate way they conducted themselves.
Their players were revered as Joe Montana, Jerry Rice, and Ronnie Lott took their place among the league’s greatest ever players. They had been the toast of Presidents as the 80’s drew to a close. In 1989 new Dallas Cowboy owner Jerry Jones traveled to San Francisco to learn from Eddie Debartolo how the league’s model franchise did business. This was nothing new as even former Head Coach Bill Walsh had become a favorite on the corporate motivational speaking circuit.
As the 90’s beckoned, the team was transitioning on the field as Steve Young, Ricky Watters and a new wave of 49ers emerged. It started with a team loss in the 90 NFC Championship to the New York Giants 15-13 ending their chance at a 3-peat. Gone were 80’s holdovers Montana, Roger Craig, and Lott as the new generation took shape in 1991. Montana from a vicious hit that kept him out of football for two years. The others were released as the team looked to get younger to stay competitive.
They finished 10-6 as Steve Young finished his first season as a passing champion. It took awhile for San Fran to find their footing yet they finished on a 6 game winning streak. By 1992 the Niners hit their stride finishing 14-2 and retooled with Ricky Watters rushing for 1,013 yards to join Young, and Rice in the Pro Bowl. Another passing title moved Young into the elite of the sport yet it came crashing down with a loss to the upstart Dallas Cowboys in the NFC Championship 30-20.
Yes, those same Dallas Cowboys who had studied the 49er organization some 4 years before. The same Jimmy Johnson and Jerry Jones who had traded for former 49er Charles Haley to help lead the upstart Cowboys and shift the balance of power. Haley had grown up a 49er and battled T Steve Wallace, G Guy McIntyre, and G Harris Barton for 6 years in practice. His experience and spirit settled the nervous young Cowboys in their ’92 NFC Championship triumph.
Going into the game it was a 50/50 split as to who had the upper hand. What really hurt Steve Young is a now healthy Joe Montana watched from the sideline. As San Fran fell behind in the second half, a growing feeling in the stadium loomed. Would George Seifert put Montana in if the game got away from Young. Even though Young was the NFL’s MVP, he still had the legend looking over his shoulder. As the event drew near it felt like a defining NFC Championship was taking shape. The excitement leading into the game reached a crescendo when…
What if Guy McIntyre doesn’t get called for holding on the game’s 3rd play negating Jerry Rice’s 63 yard TD from Young?? It would have changed the complexion of the game. However Troy Aikman had gone 24 of 34 for 322 yards and 2TDs. Troy Aikman outplayed him and made several signature throws to Alvin Harper while Young threw 2 4th quarter interceptions.Emmitt Smith controlled the clock with 114 yds rushing and 59 yds receiving. They took the measure of San Fran and became the league’s signature team with their Super Bowl XXVII championship.
Going into 1993 the 49ers had traded away Joe Montana making it Young’s team. This added pressure from the fans but their real battle was catching Dallas who was now an established champion. They were brash and played with an in your face bravado that took the 49ers aback. In the locker room following the ’92 Championship, Jimmy Johnson’s boast “How ’bout them Cowboys!?!” reverberated in the CBS cameras & throughout Candlestick Park. It haunted the organization as they set their sights on dethroning the loud, brash Cowboys.
Once they qualified for the NFC Championship rematch in Dallas, it was time to right the ship. Dallas had beat them 26-17 in the regular season to add to their confidence. Then Cowboy coach Jimmy Johnson dropped a bombshell. He called a Dallas radio station and declared “We will win the game and you can put it in 3 inch headline!” Now they were calling San Fran out and how would they respond??
Called out and humiliated like an after school fight in 6th grade, the 38-21 loss in the ’93 NFC Championship was worse than it looked. Dallas was up 28-7 in the 2nd quarter and was sitting on the ball with 3:27 to go. The defense, which had struggled all year, was completely exposed. The gap was widening and the team needed to make drastic changes if they were going to compete with the younger Cowboys.
Michael Irvin had emerged as one of the best wide outs in the NFL. Emmitt Smith had the last 2 rushing titles and had his 3rd straight 100 yard rushing game against the 49ers. Troy Aikman had yet to throw an interception in 2 NFC Championship games. Alvin Harper was becoming a serious 49er killer as he emerged with the highest yard per catch average in postseason history. Most of it due to huge plays against San Fran.
Carmen Policy and the 49ers brass moved into swift action. Back then the team that lost the conference championship coached the Pro Bowl squad. Free agency had come to the NFL the year before and they used this as a recruiting trip. They signed future Hall of Famers Rickey Jackson, Richard Dent, Deion Sanders off the NFC Pro Bowl squad. Then stole Ken Norton Jr from the Cowboys and DE Charles Mann all fom the ’93 Pro Bowl.
“If you can come in and give us the defense, we have an offense that can dethrone the Cowboys and get to the Super Bowl.” They also knew they needed a new approach psychologically and embraced a more brash, in your face swaggering persona. Spearheaded by the outgoing personalities of Ricky Watters, Deion Sanders, and rookie FB William Floyd.
Gone was the laced up corporate attitude of the team on the field. This group showed its emotions on the field, celebrated with end zone dancing and Deion highstepping downfield after interceptions. The only thing that made the 49ers recognizable were their helmets. Thanks to the NFL commemorating their 75th season, the Niners elected to play most of the season in their “throwback” uniforms of the 1950s. The 49ers were reborn in 1994.
It worked as the 49ers blew through the regular season 13-3 and scored a team record 505 points. Steve Young was league MVP and Sanders was the NFL’s Defensive Player of the Year. They retooled and had specific match ups ready as they eyed the defending champion Cowboys. They beat them during the season 21-14 to earn the right to homefield advantage for the ’94 NFC Championship. If the Cowboys were going to 3peat, they had to go through the last team that had that same chance just 4 years before.
Sanders impact on the Conference Championship Game was immense. While he intercepted Aikman at a critical juncture of the 3rd quarter, it was the strategy to put him on 49er killer Alvin Harper at the start of the game that proved fatal. The first two scores were set up by turnovers as the Cowboys threw away from Sanders on Harper. By the third drive Harper was removed from the game so the Cowboys coaches could get a grasp of how they would deploy Deion in his absence. Harper returned to the game a series later but so decisive was Deion’s coverage you could trace the decline of Harper’s career to this point.
The vanquished became the victors with their 38-28 defeat of the Dallas Cowboys in the ’94 NFC Championship Game. Super Bowl XXIX was an anticlimactic 49-26 win over the San Diego Chargers. Steve Young liberated himself from the ghost of Joe Montana. For 3 straight years these two teams pushed each other to heights they would not have achieved without each other. However the final shot was fired by the 49ers.
Jerry Jones had become obsessed with overtaking the 49ers who themselves made practical business decisions. They didn’t match Ricky Watters free agent contract with Philadelphia, which was a mistake, and they had to enter a bidding war for Deion Sanders. In ’94 they signed him to $1.1 million for one year where other teams were offering 4 years $17 million. Coming off a Super Bowl triumph and his 1994 NFL Defensive Player of the Year it was time to cash in. San Francisco baited jones and he took it and overspent for Deion at a cost of $35 million.
This crippled Dallas who wouldn’t be a player in free agency the rest of the decade. The Cowboys had all their money tied to Aikman, Smith, Irvin, and Sanders. The 49ers had freed themselves of the Dallas stranglehold and would go on to be an elite team the rest of the decade. They just didn’t see a new foe emerging in Mike Holmgren’s Green Bay Packers.
However there was the 1995 season where the 49ers were more in the spirit of the pre ’94 group. At midseason they took on the revenge minded Cowboys in Texas Stadium. The Cowboys were 8-1, healthy and ready to show with Deion Sanders in tow, they had overtaken San Fran. Going into the game they were missing QB Steve Young, FB William Floyd and staggered into the game with a 5-4 record. Perfect timing for the Cowboys to provide the knock out blow. Nobody believed the 49ers had a chance…
After being upset by the Packers in the 1995 NFC Divisional Playoffs 21-17, they began a new rivalry chapter with them. As for Dallas, they did win Super Bowl XXX to make it 4 wins in 4 years between these two organizations. New teams would emerge before the decade concluded. Most notable was Mike Shanahan’s Denver Broncos. Shanahan was San Francisco’s Offensive Coordinator during the heat of the 49er v Cowboys rivalry.
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The craziest thing was when Terry Bradshaw skirmished with John Elway that week about how Elway had been coddled…etc (remember Terry was roughed up by press and such as a young player) and after a back and forth, they sit down to talk about Super Bowl XXIV in a round table discussion and Bradshaw blurted out “I just don’t see Denver having a chance. This sucker could be as bad as 55-3!” Much to the chagrin of CBS brass trying to drum up interest for a game the press was touting as a blowout. Why 55? Eight tds, and a missed p.a.t.? Only 3 for the Broncos?
If Bill Romanowski hadn’t faceguarded (form of pass interference) Orson Mobley in the endzone to give the Broncos 1st and goal at the 1, Terry Bradshaw would have NAILED IT!! The Broncos needed 4 plays to score from their touhdown also…Terry Bradshaw is a dummy? Not on this prediction! Final score 55-10.
Has there been a better or more dominant run in a single postseason?? In dispatching the Vikings 41-13, Montana carved up the #1 defense that ranked 1st in sacks with 71. Joe was 17 of 24 for 241 yds and 4 touchdowns. In the NFC Championship, they faced their NFC West rival Los Angeles Rams. The Rams had been the scourge of the playoffs with their 
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With the Bengals leading 13-6 early in the 4th quarter, Stanford Jennings had just returned a kickoff 93 yards to put the Bengals up by a touchdown. The 49ers were driving for the tying touchdown when the late Lewis Billups cut in front of Mike Wilson and had a clear endzone interception, then dropped the ball.
The 1987 season was the best 49er team in history (up to that time) in The Chancellor of Football’s opinion. This was the first team since the 1977 Dallas Cowboys to finish #1 on both offense and defense in the same season. So prolific was this team in a strike shortened year of 15 games, Montana led the NFL with 31 TDs in only 12 games played with the regulars and Steve Young throwing for 10 more. It was the most prolific season of Montana’s career. Projected over a 16 game season, he would have thrown for 45 TDs at a time when only Dan Marino had surpassed the 40 mark.
They outscored their last 3 opponents 124-7 including a 41-0 trouncing of the NFC Central Champion Bears on a Monday Night in front of the nation. So what happened?? Two things…the flu and Anthony Carter got hot and did a Larry Fitzgerald thru the 1987 playoffs with this being the centerpiece game of that run and his career.
However the upset playoff loss to the Vikings caused tensions throughout the organization. Embarrassed by the biggest upset since Super Bowl III, it was rumored Eddie DeBartolo nearly parted ways with Head Coach Bill Walsh. This led to changes within the organization and corporate pressure was one of the reasons Walsh stepped down after Super Bowl XXIII a year later.
Enter the 1984 San Francisco 49ers. A team motivated by the ’83 NFC Championship debacle against the Washington Redskins in a 24-21 loss. A game marred by a controversial pass interference and defensive holding call that prolonged the final drive where the Redskins milked the clock and made their game winning kick. This thwarted one of the greatest comebacks in the history of the NFL where the highest scoring team ever (83 Redskins: 541 points), jumped to a 21-0 lead and were about to easily advance to Super Bowl XVIII.
Then a questionable pass interference call against Eric Wright going up the sideline, where incidental contact at best would have been a more accurate call. A few plays later Ronnie Lott was called for defensive holding…which was the first time I ever saw someone get called for holding with his arms down to his side!! All that could be talked about in the Niner’s locker room after the ’83 Championship was the frustration that the officiating decided the game and not the players. So they were on a mission to win it all in 1984.
George Seifert put the defense in a 4-1-6 defense and Fred Dean, Gary “Big Hands” Johnson, and Duane Board (2 sacks) produced the pass rush that got to Marino by first smothering his receivers. Many of these Dime defense principles Bill Belichick used with the Giants in stopping the 

The NFC Championship game between the San Francisco 49ers and the Dallas Cowboys was so good you forgot there was a Super Bowl yet to be played. Then with the 59 below AFC Championship Game I don’t know if the Bengals had thawed out from that game. For the first time in memory, you could see the national magazines and media outlets scrambling to sell these teams to the masses. Or actually to sell themselves that the 49ers and Bengals were in the Super Bowl.
After taking a 14-0 lead late in the 2nd quarter, most teams would be satisfied with the upper hand and not push the envelope. Walsh implemented his genius and stamp on the game with the ensuing kickoff. Totally unprepared, the ball bounced downfield and put the Bengals in horrible field position inside their own 15. Cincinnati played conservatively, couldn’t move the football and punted. The 49ers, on a short field, kicked a quick field goal and hit them with a squib kick again.
Others point to the great goal line stand in the 3rd quarter that kept the Niners in strategic control of the game. San Francisco was up 20-7, however the Bengals could have stuck to their regular game plan had it just been 14-7 without the special team gaffes before halftime.

Before the Bill Walsh coaching tree would blossom and implement his intricacies throughout the league, it was Super Bowl XVI that gave genesis to this. If you take away “The Catch” in the NFC Championship Game, it looks similar to the Super Bowl. There was no marquee performer or performance that you could think of. Super Bowl MVP Joe Montana only threw for 157 yards against the Bengals. They were the first Super Bowl champion to allow more than 20 points in each of their postseason wins.




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