
“With the Super Bowl upon us, everyone is sharing pictures of the previous games and box scores. Thats amateurish. Who doesn’t know Joe Namath’s guarantee?? This was written on a rainy Friday in 2010 between classes looking at the ring and the first story that popped in my mind to tell what no one knew. The Colts didn’t get a ring… Past stories have much more meaning when given context and the butterfly effect after the event. Not the same old story either. Over the years I added video to help shape it. In fact it was this short written many moons ago that touched former players from the ’60s & ’70s who to contact me & catapulted Taylor Blitz Times into existence…”
One of the great things about the NFL and its history are the stories behind the men. Unfortunately the greatest lessons come from those that come up short in big games. Everyone loves a David v. Goliath scenario when the underdog pulls off an upset. When a landmark incident takes place like Super Bowl III, all eyes follow the winner who have vanquished a favored foe and the game is revered and talked about for years to come.
Super Bowl III has been rehashed, talked about, re-shown, and re-released in 1997 (as a video broadcast) for a generation to see for themselves a landmark game that changed the course of the NFL. It validated the AFL , its history, along with legitimizing the merger between the two leagues. It was the centerpiece to a Hall of Fame career for Joe Namath and allowed Weeb Ewbank to become the only coach to win a championship in both leagues. Yet what does all this fallout do to the men who lost that event?? Is the harm irreparable for the men who came up short in Super Bowl III?? How easy is it to forget and move on??
Surely the Baltimore Colts could go on and win another championship and set things straight, right?? Here are the accounts of Bill Curry, Mike Curtis, and the late Bubba Smith. As you listen to the recount through their eyes, you will get a different feeling about Super Bowl III than ever before.
What is ironic, these are interviews celebrating their Super Bowl V championship for the America’s Game series. What makes these poignant is the honesty reflected in their voices. What makes these stories resonate is this was a game 45 years ago and made even more impactful is this was the last interview for Bubba Smith to talk about this with his passing away in August 2011.
CHAPTER I: The updated story from our upcoming book as written July 12, 2010 and showcased online:
SUPER BOWL III RUNNER UP 1968 BALTIMORE COLTS
Wow Talk about shock and awe!!!
The Jets 16-7 win over the Baltimore Colts in Super Bowl III was one of those events that defined an era. Everyone has spoken of the great accomplishment, the AFL arriving on the big stage but so few people talk about the vanquished 15-1 Baltimore Colts and Don Shula. The loss was so devastating and embarrassing that the NFL didn’t issue a championship ring. A team that was 3hrs away from being the greatest team in NFL history received THIS WATCH when they failed to win the game…wow! Think the NFL thought highly of their championship season? Now before you ask, the answer is yes the teams that lost Super Bowls I, II, and IV did receive rings.

Let’s take you back to 1968…The Colts were motivated to win it all in 1968 because in 1967 they had the BEST record ever to NOT make the playoffs:11-1-2 including a win over the Packers who would go on to win Super Bowl II. The Rams had an identical record and won the tiebreaker for giving the Colts their one loss. The Colts were in the Western Conference and for the better part of the 60’s couldn’t unseat the Packers. Except in 1964 when Paul Hornung was suspended for gambling, yet the Colts were upset in Cleveland in the Championship game. Yes you heard me correctly…the Packers and Colts were in the WESTERN CONFERENCE back then. So Vince Lombardi steps down and the Packers run out of steam and the Colts go 13-1 in 1968. So in TWO seasons they had only lost 2 games going 24-2-2. No regular season overtime back then hence the two ties.
Like other teams I’ve mentioned, this team that DIDNT win it all was the strongest Baltimore Colts team ever. They had a defense that set the league record for fewest points allowed in a 14 game season with 144 points. They held 11 of their 14 opponents to 10 pts or less including 3 shutouts. The great Johnny Unitas got hurt and Earl Morrall replaced him and became league MVP at quarterback. They had Tom Matte and Jerry Hill as arguably the best running tandem in football. Their only regular season loss in 1968 was to the Cleveland Browns who they would go on to blow out 34-0 in the NFL Championship game IN CLEVELAND. So with that it was as though they practically had an undefeated season and were lauded as the best team in NFL history.
Then came January 12th, 1969…wow!! One look at this watch shows you how embarrassed the NFL was to lose to the upstart AFL. The corporate pressures, corporate culture and such were so great that within 2 years coach Don Shula was gone. Within 4 years Carroll Rosenbloom would swap franchises with Robert Irsay, become owner of the Rams, would later marry Georgia, drown and she became Georgia Rosenbloom-Frontiere owner of the Los Angeles / St. Louis Rams. Of course this legitimized the AFL and NFL merging as well. Everyone talks about the champion but take a look across the river and pay attention to the team that loses it. The after affects can be frightening…
Would all of this have happened had the Colts WON Super Bowl III?

CHAPTER II: A vignette of what was shared by Bill Curry, Bubba Smith, Mike Curtis, and Ernie Accorsi as the events and aftermath of Super Bowl III were recounted in 2007.
CHAPTER III/EPILOGUE: Again, what makes this unique are the events that take place hastening Don Shula’s departure, where he became the NFL’s All Time winning coach in Miami and not Baltimore. Even after winning Super Bowl V, Carroll Rosenbloom was still disenchanted with being the owner of the Baltimore Colts and swapped franchises with the Rams Robert Irsay in 1972.
Was it ironic or a part of the story, that after winning Super Bowl V, the Baltimore Colts made it to the AFC Championship to defend their title?? Who did they lose to 21-0 to bring about the end of an era (1958-1971) where the Colts were among the NFL elite?? Don Shula and the Miami Dolphins in the Orange Bowl. Another irony is Don Shula went on to become the winningest coach in NFL history in the stadium where Super Bowl III was held. The Orange Bowl. Don Shula went on to exorcise his demons. As for Carroll Rosenbloom, Ernie Accorsi, Bubba Smith, Mike Curtis, and Bill Curry??
So remember to pay close attention to the men and these moments. What will become of the principles of a landmark event for those on both sides of the equation?? A compelling study in the psychology of man and sport. This is one of the reasons we love bringing you these real life stories with such richness.
Now before you scoff this is the view of former players whose lament intensified with age, try this view from many of the same players on the 25th anniversary of Super Bowl III. This was right before Super Bowl XXVIII in January 1994.
Thanks for reading and share this with those who love football and football history. Teach them something that scores on ESPN won’t tell them.

Super Bowl III Logo






This team had been constructed to be a newer version of Bill Parcells & Bill Belichick’s Giants and came to full fruition in February 2002. They were a surprise champion with a Cinderella season where Tom Brady won “The Tuck Rule” game against the Raiders in 1 playoff game. To original starter Drew Bledsoe replacing an injured Brady to lead the Patriots to a win in the AFC Championship Game in Pittsburgh.
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Yet the year before the Cleveland Browns hosted the heavily favored Baltimore Colts in the 1964 NFL Title Game. With the Baltimore Colts defense keying on Jim Brown, Frank Ryan hit surprise MVP Gary Collins #86 with 3 TD passes in a 27-0 upset. Collins 3TD receptions in a title game went unmatched until Jerry Rice had 3 in Super Bowl XXIV some 26 years later. OK that isn’t entirely true since today they use the NFC Championship Game as an equivalent to the old NFL Championship Game we have to include Preston Pearson’s 3TDs in the 1975 NFC Championship Game when Dallas beat the Rams 37-7….yet I digress




However lost on a generation of Steeler fans, since many bandwagon fans jumped on once the Steelers started winning Super Bowls in the 70’s, it was the Eagles that kept them in that 42 year championship drought ending in 1974. Back in the pre-merger NFL both the Eagles and Steelers finished with 8-4 records. Led by NFL rushing champion Steve Van Buren the Eagles buried the Steelers 21-0 in a playoff and Pittsburgh struggled for the next 3 decades.
As for the Eagles? Head Coach Greasy Neale had a ground game that chewed up opponents as few had done before. During the years 1947-1949 not only did Van Buren lead the league in rushing all 3 years. He became the Eagles 1st 1,000 yard rusher (’47) with a league record 1,008 only to break it in ’49 when he pushed the record to 1,146 yards. They lost the ’47 NFL Championship to the Chicago Cardinals 28-21. However they powered their way to a 7-0 win in the ’48 Championship Game in a blizzard then beat the Rams 14-0 out in LA for their 2nd straight NFL title.






This team didn’t have the Vikings fleet receivers that Billick had in Minnesota, nor the quarterbacks. They learned early on “Hey we’re a running team and we have to play good defense and keep the score down.” Sam Adams, Tony Siragusa plug up the guard/center/guard and allow Sugar Ray (did I mention he’s from The U) to roam tackle to tackle and smash, Jamie Sharper smacking TEs…yikes! Was there a better CB tandem on a Super Bowl champion than Starks and McAllister? Really? Woodson and Kim Herring were great as a tandem. There just were no holes!



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