Welcome to the second greatest turnaround in the history of the NFL…well next to the 1999 St. Louis Rams. Again…the question has to be asked: Can a team change its stripes?? From 4-11 in 1987 to 12-4 and :34 seconds away from winning the Super Bowl…wow!! You have to realize this is before free agency where a star could be bought and brought in.
This team was led by a genius named Sam Wyche, easily one of my favorite coaches ever. And right before you scoff “He didn’t win a Super Bowl”. Don’t forget he was quarterback coach with a glistening Super Bowl XVI ring for coaching Joe Montana, ironically against the Cincinnati Bengals some 6 yrs earlier. So Sam Wyche is/was Bill Walsh the 2nd and I’ll explain.
Paul Brown owned and coached the Cincinnati Bengals and had Bill Walsh as his Offensive Coordinator, and Wyche was the heady backup quarterback. When Brown failed to make Walsh his successor he lost Wyche who joined Walsh in San Francisco and ironically they beat the Bengals in the Super Bowl. Having been burned by not hiring his protégé’ and losing to him taught him a lesson. The next time Brown needed a coach he tapped into the Bengals past and brought back Sam Wyche, who had a keen offensive mind and unconventional ideas. So what turnaround am I speaking of?
Let’s take you back to 1987, where the Bengals had failed to live up to unfulfilled promise since Super Bowl XVI. They came close to making the playoffs in 1984 and 1986 yet failed to win on tie breakers in the last game of the season. Especially in 1986 when they drubbed the playoff bound Jets 52-21 in the finale. The Bengals went into ’87 with serious optimism yet kept being plagued with bizarre losses where the mistakes were blamed on their unconventional coach.
The most notable was in week 2, when beating the 49ers and Bill Walsh of all people, elected to run a play on 4th down rather than risk a punt block with 6 seconds left. Kevin Fagan (from the U) charged in and stopped James Brooks with 2 seconds to go. Montana hit Rice for a touchdown on the last play of the game. The 27-26 loss to San Francisco in Cincinnati cast a pall on the entire (4-11) 1987 season. Many losses when the unconventional coach had plays backfire in the 4th quarter earned the Bengals coach a nickname –“Wicky Wacky” Wyche and the team was the laughingstock of the league with reports that Wyche would be fired. He held on barely…
Enter 1988, the mantra coined by Sam Wyche was ‘finish everything’, alluding to the 4th quarter collapses that doomed 6 Bengal games the year before. The draft brought a very important player…the talented and infectious Elbert “Ickey” Woods who teamed with James Brooks to help push the Bengals to the #1 offense in the NFL. More than anything, his touchdown dance “The Ickey Shuffle” and his personality changed the team chemistry from the doldrums of the year before.
Woods rushed for 1000 yards and 15 TDs. “Boomer” Esiason went on to be league MVP and his receivers Eddie Brown (The U) Tim McGhee and Cris Collinsworth were as effective as any trio in the league. Operating out of their “sugar huddle” and keeping opposing teams defensive specialists off the field, Cincinnati exploited mismatches to pile up points. They were the first team to play with a “no huddle” attack.
On defense DT Tim Krumrie, OLB Reggie Williams, and SS David Fulcher were the undisputed leaders of an opportunistic defense. Throw in CB Eric Thomas, who made the Pro Bowl in ’88 and the late Lewis Billups made up a superior secondary along with FS and present NFL Network analyst Solomon Wilcots.
The team went from being a laughingstock to a 6-0 start and the league was reluctant to let go of the pigeonholed way they viewed both Coach Wyche and the team. Everyone was waiting for the Cleveland Browns and the Dawg Defense to overcome the injury to Bernie Kosar and catch them…yet no one could. The Bengals blew no 4th quarter leads and by the time they got to the playoffs they still weren’t respected.
Coach Wyche and his team that was laughed at the year before had become the scourge of the league. So much so that NFL Commissioner Pete Rozelle before Super Bowl XXIII ruled they weren’t allowed to run their “sugar huddle”. Why? Well because other measures were tried during the playoffs by Seattle faking injuries to get defensive replacements on the field. The Bengals still won 21-7 before besting Buffalo 21-10 in the AFC Championship.
Super Bowl XXIII, what a game? Would it have been a game had the Bengals not lost Stanley Wilson to a cocaine episode the night before the game? Would it have been a game if they could use their Sugar Huddle? Before you jump up and say no…don’t forget the ’88 49ers had a 6-5 record late in the season and only finished at 10-6 (worst record ever for a Super Bowl champion by the way) before getting hot in the playoffs. They were being held by a Bengal defense without a touchdown going into the 4th quarter.
That also includes losing Tim Krumrie to a severe broken leg in the 1st quarter. League against them, Niners against them…Stanford Jennings took back a kick 93 yards at the end of the 3rd quarter to give Cincy a 13-6 lead and they looked like they were going to be Super Bowl champs. Alas a Lewis Billups dropped interception on the following touchdown drive led to the 49ers scoring on the next play and eventually the game winning drive with :34 seconds left to play.
For the rest of my days I’ll forever believe Pete Rozelle cheated the Bengals and altered how the game would have been disallowing the “sugar huddle” in the Super Bowl.
They were 34 seconds away….from erasing a history that they didn’t deserve. Yet they did win the 1988 AFC Championship and I applaud them for an olympian effort to force the league to give them a respect that was earned.

With the Bengals leading 13-6 early in the 4th quarter, Stanford Jennings had just returned a kickoff 93 yards to put the Bengals up by a touchdown. The 49ers were driving for the tying touchdown when the late Lewis Billups cut in front of Mike Wilson and had a clear endzone interception, then dropped the ball.
The 1987 season was the best 49er team in history (up to that time) in The Chancellor of Football’s opinion. This was the first team since the 1977 Dallas Cowboys to finish #1 on both offense and defense in the same season. So prolific was this team in a strike shortened year of 15 games, Montana led the NFL with 31 TDs in only 12 games played with the regulars and Steve Young throwing for 10 more. It was the most prolific season of Montana’s career. Projected over a 16 game season, he would have thrown for 45 TDs at a time when only Dan Marino had surpassed the 40 mark.
They outscored their last 3 opponents 124-7 including a 41-0 trouncing of the NFC Central Champion Bears on a Monday Night in front of the nation. So what happened?? Two things…the flu and Anthony Carter got hot and did a Larry Fitzgerald thru the 1987 playoffs with this being the centerpiece game of that run and his career.
However the upset playoff loss to the Vikings caused tensions throughout the organization. Embarrassed by the biggest upset since Super Bowl III, it was rumored Eddie DeBartolo nearly parted ways with Head Coach Bill Walsh. This led to changes within the organization and corporate pressure was one of the reasons Walsh stepped down after Super Bowl XXIII a year later.
The game was seen as an all time classic. Cleveland’s “Dawg Defense” smarted for over a year feeling as though they let the Brown’s fans down and swore to get revenge against the Broncos, and Elway in particular. Two weeks later Elway came up a little short in his upset bid of the New York Giants out in the Rose Bowl, Super Bowl XXI, yet had a bright future. Denver would have many opportunities with a quarterback who conceivably could carry a team seemingly all by himself…wouldn’t they??
Elway’s mobility was a vital element in the offense; he would scramble for first downs, scramble to keep passing plays alive, then deliver the ball anywhere on the field with his rocket arm. The offense being more potent helped resurrect the Orange Crush defense by keeping drives alive and the defense rested. Many pundits predicted that 1987 would be the Broncos year.

The first Black quarterback to start a Super Bowl was one that carried significant weight for all those that were “coerced” into playing other positions throughout the years. Prejudice kept blacks from playing the thinking positions throughout the 50’s, 60’s,’70’s, & 80’s with the last bastion being that of the quarterback. Now to have Doug Williams about to face media darling John Elway, pundits wondered if Washington could stay on the field with them.
Williams only completed 9 of 19 passes in a lackluster NFC Championship (17-10) win over the Minnesota Vikings. There was still speculation over who would start at quarterback as the Redskins made their way to San Diego for SuperBowl XXII. After going down to Denver 10-0 and Elway’s first pass being a touchdown to Ricky Nattiel, Williams hurt his knee yet came back to start the 2nd quarter.
Super Bowl XXI Giants 39-20 over the Broncos. I was one of those that was all set for the Bears to repeat as champions …yada yada yada….who’s got the ring? On the way out to Pasadena, they blew out The Team of the 80s 49ers 49-3 in the divisional playoff. The NFL’s worst playoff beating of the decade. Then shut out division rival Washington 17-0 for the NFC Championship. Are you kidding?? They came through the playoffs with a combined score of 66-3. Talk about dominant.
Other hatchet men on that defense?? All Pro Leonard Marshall at DE had 12 sacks that year & nearly beheaded Jay Schroeder on one sack in the NFC Championship. Pro Bowl NT Jim Burt held down the middle and knocked Joe Montana out cold in the divisional playoff. Carl Banks totally owned the strong side dominating opposing TEs.
This is before we even get to Phil Simms or Joe Morris who ran for 1,516 yards and 14TDs that year…but really that defense at its peak was just frightening.


Those 3 road playoff wins were a truly monumental effort that shouldn’t be forgotten. However the way they lost down in New Orleans obscures the accomplishments of a remarkable team. The ugly drug rumors covered by the press the week after the season tarnished the legacy of this team. In fact ILB Steve Nelson and DE Julius Adams legacies unfairly took a hit in the aftermath. Nelson who had been a 3 time Pro Bowl performer and came in 5th in the 1980 voting for NFL Defensive Player of the Year, didn’t make it back to Hawai’i in ’86 and 87.
He did have a few injuries but with the team’s prestige taking a hit did this cost him a possible trip to Canton? He did make the Patriots Hall of Fame and it makes you stop & ask the question…
Andre Tippett and John Hannah are the only Hall of Famers from that team. Yet Hall of Fame receiver Raymond Berry did a great coaching job in 1985.
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