Quiet On the Set

The Cleveland Browns are starting to demonstrate when subterfuge gives way to not knowing when to stop talking. General Manager Ray Farmer says that incumbent starter Brian Hoyer is ahead of Johnny Manziel by a wide margin. Really?? Then why were you looking for a quarterback in the first round again??

Manziel at his first rookie camp in Cleveland.

Manziel at his first rookie camp in Cleveland.

There is a difference between making a person earn their keep and when you can start to erode one’s confidence or irritate a player. Coming off like this in the press isn’t in your best interest. Be conservative with what you express outwardly. You’re Cleveland, not the Dallas Cowboys. Deflect the questions in a way that doesn’t come off as pompous or dismissive. Especially to one you want to develop into becoming the face of your franchise.

When grooming a quarterback to be a leader, you never tear him down publicly or even in front of his teammates. It has to happen behind closed doors. Manziel will have enough critics trying to break him down in AFC North defenses, than in the coming competition with Hoyer for the starting QB spot. You have to show more of a partnership approach so Manziel knows you’re in it with him. Otherwise he’ll develop as a quarterback but you could erode his stance to be viewed as a leader within the structure of the team.

So my message is simple… close ranks. Be the quiet Cleveland Browns and leave everyone guessing how Manziel is doing in the OTAs. Go so far as limiting how much press can even be around Manziel to minimize the circus on the inside. Make Roger Goodell fine you because of the secrecy kept in limiting the press access to your team. Then stop talking altogether to build anticipation while others speculate on what they will see when the 2014 Browns take the field in preseason.

While its important to know how to sell, it’s just as important to know when to sell. Be very quiet in the front office Cleveland. Go groom Manziel behind an iron curtain.

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