
“With the Super Bowl upon us, everyone is sharing pictures of the previous games and box scores. Thats amateurish. Who doesn’t know Joe Namath’s guarantee?? This was written on a rainy Friday in 2010 between classes looking at the ring and the first story that popped in my mind to tell what no one knew. The Colts didn’t get a ring… Past stories have much more meaning when given context and the butterfly effect after the event. Not the same old story either. Over the years I added video to help shape it. In fact it was this short written many moons ago that touched former players from the ’60s & ’70s who to contact me & catapulted Taylor Blitz Times into existence…”
One of the great things about the NFL and its history are the stories behind the men. Unfortunately the greatest lessons come from those that come up short in big games. Everyone loves a David v. Goliath scenario when the underdog pulls off an upset. When a landmark incident takes place like Super Bowl III, all eyes follow the winner who have vanquished a favored foe and the game is revered and talked about for years to come.
Super Bowl III has been rehashed, talked about, re-shown, and re-released in 1997 (as a video broadcast) for a generation to see for themselves a landmark game that changed the course of the NFL. It validated the AFL , its history, along with legitimizing the merger between the two leagues. It was the centerpiece to a Hall of Fame career for Joe Namath and allowed Weeb Ewbank to become the only coach to win a championship in both leagues. Yet what does all this fallout do to the men who lost that event?? Is the harm irreparable for the men who came up short in Super Bowl III?? How easy is it to forget and move on??
Surely the Baltimore Colts could go on and win another championship and set things straight, right?? Here are the accounts of Bill Curry, Mike Curtis, and the late Bubba Smith. As you listen to the recount through their eyes, you will get a different feeling about Super Bowl III than ever before.
What is ironic, these are interviews celebrating their Super Bowl V championship for the America’s Game series. What makes these poignant is the honesty reflected in their voices. What makes these stories resonate is this was a game 45 years ago and made even more impactful is this was the last interview for Bubba Smith to talk about this with his passing away in August 2011.
CHAPTER I: The updated story from our upcoming book as written July 12, 2010 and showcased online:
SUPER BOWL III RUNNER UP 1968 BALTIMORE COLTS
Wow Talk about shock and awe!!!
The Jets 16-7 win over the Baltimore Colts in Super Bowl III was one of those events that defined an era. Everyone has spoken of the great accomplishment, the AFL arriving on the big stage but so few people talk about the vanquished 15-1 Baltimore Colts and Don Shula. The loss was so devastating and embarrassing that the NFL didn’t issue a championship ring. A team that was 3hrs away from being the greatest team in NFL history received THIS WATCH when they failed to win the game…wow! Think the NFL thought highly of their championship season? Now before you ask, the answer is yes the teams that lost Super Bowls I, II, and IV did receive rings.

Let’s take you back to 1968…The Colts were motivated to win it all in 1968 because in 1967 they had the BEST record ever to NOT make the playoffs:11-1-2 including a win over the Packers who would go on to win Super Bowl II. The Rams had an identical record and won the tiebreaker for giving the Colts their one loss. The Colts were in the Western Conference and for the better part of the 60’s couldn’t unseat the Packers. Except in 1964 when Paul Hornung was suspended for gambling, yet the Colts were upset in Cleveland in the Championship game. Yes you heard me correctly…the Packers and Colts were in the WESTERN CONFERENCE back then. So Vince Lombardi steps down and the Packers run out of steam and the Colts go 13-1 in 1968. So in TWO seasons they had only lost 2 games going 24-2-2. No regular season overtime back then hence the two ties.
Like other teams I’ve mentioned, this team that DIDNT win it all was the strongest Baltimore Colts team ever. They had a defense that set the league record for fewest points allowed in a 14 game season with 144 points. They held 11 of their 14 opponents to 10 pts or less including 3 shutouts. The great Johnny Unitas got hurt and Earl Morrall replaced him and became league MVP at quarterback. They had Tom Matte and Jerry Hill as arguably the best running tandem in football. Their only regular season loss in 1968 was to the Cleveland Browns who they would go on to blow out 34-0 in the NFL Championship game IN CLEVELAND. So with that it was as though they practically had an undefeated season and were lauded as the best team in NFL history.
Then came January 12th, 1969…wow!! One look at this watch shows you how embarrassed the NFL was to lose to the upstart AFL. The corporate pressures, corporate culture and such were so great that within 2 years coach Don Shula was gone. Within 4 years Carroll Rosenbloom would swap franchises with Robert Irsay, become owner of the Rams, would later marry Georgia, drown and she became Georgia Rosenbloom-Frontiere owner of the Los Angeles / St. Louis Rams. Of course this legitimized the AFL and NFL merging as well. Everyone talks about the champion but take a look across the river and pay attention to the team that loses it. The after affects can be frightening…
Would all of this have happened had the Colts WON Super Bowl III?

CHAPTER II: A vignette of what was shared by Bill Curry, Bubba Smith, Mike Curtis, and Ernie Accorsi as the events and aftermath of Super Bowl III were recounted in 2007.
CHAPTER III/EPILOGUE: Again, what makes this unique are the events that take place hastening Don Shula’s departure, where he became the NFL’s All Time winning coach in Miami and not Baltimore. Even after winning Super Bowl V, Carroll Rosenbloom was still disenchanted with being the owner of the Baltimore Colts and swapped franchises with the Rams Robert Irsay in 1972.
Was it ironic or a part of the story, that after winning Super Bowl V, the Baltimore Colts made it to the AFC Championship to defend their title?? Who did they lose to 21-0 to bring about the end of an era (1958-1971) where the Colts were among the NFL elite?? Don Shula and the Miami Dolphins in the Orange Bowl. Another irony is Don Shula went on to become the winningest coach in NFL history in the stadium where Super Bowl III was held. The Orange Bowl. Don Shula went on to exorcise his demons. As for Carroll Rosenbloom, Ernie Accorsi, Bubba Smith, Mike Curtis, and Bill Curry??
So remember to pay close attention to the men and these moments. What will become of the principles of a landmark event for those on both sides of the equation?? A compelling study in the psychology of man and sport. This is one of the reasons we love bringing you these real life stories with such richness.
Now before you scoff this is the view of former players whose lament intensified with age, try this view from many of the same players on the 25th anniversary of Super Bowl III. This was right before Super Bowl XXVIII in January 1994.
Thanks for reading and share this with those who love football and football history. Teach them something that scores on ESPN won’t tell them.

Super Bowl III Logo







Can you tell the story of the National Football League without ______?? Were you among the best at your position for a 5 year period?? What historic feats did you perform during your career?? Feats…not one… feats! It goes beyond just the numbers…. its not The Hall of Accounting. Its the Pro Football Hall of Fame.
Those who had the greatest careers and deserve to be in on the 1st ballot earned that right. A competitor wants to be the best and have that one up on their contemporaries. To have that stripped away by some writer who was jealous of your success and voting against you to get some revenge is horrible. Are there prejudices that are rearing their head as well?
I was invited to attend the enshrinement ceremonies and went to everything. The Gold Jacket Dinner, Enshrinement Ceremony, Jerry Kramer’s party the day of Enshrinement, and the Sunday Round Table Discussion with the enshrinees. On social media I heard so much venom from white fans and I worried it would carry over to the events. I applaud then President David Baker as every time he addressed the audience he made sure to mention Terrell Owens respecfully and when there were murmurs in the audience (Gold Jacket on Thursday) he reiterated “he is a Hall of Famer and we respect his decision and he’s welcome here!” and set the tone the rest of the weekend. I got the chance to thank him for that at the end of the ceremony.
That Saturday getting ready for the Enshrinement Ceremony I watched TO’s ceremony online at his alma mater and it was bittersweet. He should have been in Canton but due to voters who were holding a grudge didn’t vote him in on 1st ballot.



Super Bowl XLIX was a great game but the end left a lot of fans empty as Seattle opted for a pass from the 1 with seconds left to play. Immediately I railed it was the worst play call in Super Bowl history on social media. Many former NFLers agreed. So after a small hiatus my thought hadn’t changed and now it was time to revisit another classic case of overcoaching in the NFL.
By not rushing back to the line the Seahawks overcoached the situation. There comes a time where coaches have to drop those silly play charts and coach on guts. Lynch had gained positive yards after contact on all of his runs. Even his last carry he broke a tackle at the 4 and made it to the 1. Had they hurried and faced the same defense the next play you don’t think he scores from the 1?? That same personnel he powered through for their first touchdown and 3 yards after contact.
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Sam Darnold is arriving at Super Bowl LX much like Jim Plunkett arrived at Super Bowl XV many moons ago. A 1st round draft pick who was a bust & the team that drafted him jettisoned him off like garbage. He had become a punchline with his “seeing ghosts” comment while being interviewed after a game in New York. Had stops at Carolina and San Fran before taking the Vikings to a 14-3 season last year and then dumped for unproven JJ McCarthy. The Vikings opting for #9 unstated told us they believed Darnold’s last 2 games in ’24 over the first 16.
To see him stay the course, make the adjustments in his career when he could have slunked away as the draft bust he came to be known for, its impossible to not pull for him. He just stared down his bully in the NFC Championship Game and carved a Ram defense up that gave him nightmares in ’24. He is one game away from validating his 3rd pick in the NFL draft status with his performance in LX.



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