SUPER BOWL XIII RUNNER UP 1978 DALLAS COWBOYS

In the “Battle of Champions”,  XIII on January 21, 1979 the defending Super Bowl champion Cowboys took on the Steelers in deciding who was to be the team of the decade. There have only been a few occasions where a Super Bowl champion came back better the following season. The 1978 Dallas Cowboys were one of those teams.

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Of all the teams coached by Tom Landry built by Tex Schramm and Gil Brandt, this was the apex of their work. In 1977 they finished #1 on both offense and defense. Rookies Tony Dorsett (1007 yds) and Tony Hill were just learning the offense and fighting for playing time. 1978 saw them each explode onto the scene as Pro Bowl performers with Dorsett flashing for 1,325 yards and 7 TDs. Hill supplanted Golden Richards, teaming with ’77 Pro Bowler Drew Pearson, gathering in 46 balls for 823 yards and 6 TDs. So they were much more explosive.

Finishing #2 in defense in 1978, nothing really changed from the season before. Pro Bowlers Randy White, Harvey Martin, Charlie Waters, and Cliff Harris were joined by 1st timer “Hollywood” Henderson. Whose athleticism had lethal impact on the Cowboys’ nickle packages. Although the NFL extended the regular season to 16 games in ’78, the Cowboys gave up fewer points (208) than they had as league champion the season before (212).

sbxiiinewDid you know the ’78 Cowboys were .5 yards per game from being #1 on offense and 8 yards per game from being#1 on defense for a second straight year?? So when they vanquished the Los Angeles Rams and their #1 ranked defense, on the road 28-0 for the NFC Championship, their trip to Super Bowl XIII was for more than winning a title. They had a chance to finish as a dynasty and arguably the best in history.

The best Super Bowl of the first 25 had the Steelers scoring 1st then the Cowboys answering on the last play of the 1st quarter.

The Doomsday Defense II forced a fumble by league MVP and Super Bowl MVP Terry Bradshaw as the first quarter wore on. Just when the Steeler offense seemed to get it together, Doomsday struck again near midfield to take a 14-7 lead. Courtesy of Hollywood Henderson who taunted Bradshaw in the week preceding Super Bowl XIII.

The Steelers struck back with 2 scores to take a 21-14 halftime lead. Bradshaw had answered with several scoring drives and finished with 253 yards passing. A Super Bowl record… Dallas wasn’t living up to their defensive billing. After the first initial offensive drives, the Steelers had held Staubach and company in check.

Although the game had gone back and forth, the Steelers had outgained Dallas 271 to 102 yards. The teams had combined for 5 turnovers. However 1 aspect of the game had gone in Dallas’ favor, the Steelers trapping running game had been smothered. That trend continued in the second half as the Cowboy offense found it’s bearings. Down 21-14 late in the 3rd, Staubach drove the Cowboys to the Steelers 11 yard line. Poised to tie the game, the fickle hands of fate  interceded…

Having to settle for a 21-17 deficit, the momentum lost affected the Cowboys until late in the 4th quarter. In actuality neither team could move the ball for the balance of the second half. Only a pass interference that had impact beyond this Super Bowl gave the Steelers momentum.

The Steelers scored a few plays later to make it 28-17 on Franco Harris’ 22 yard trap up the middle. Another fickle bounce of the ball happened when kicker Roy Gerela slipped kicking off. It went right to DT Randy White. With a casted hand tried to handle the ball on a return when he fumbled it. The Steelers scored on the next play and viola…they were up 35-17 with 6:41 to go. The Cowboys were undone on a bad pass interference and two strange bounces of the football.

The Cowboys didn’t go quietly into the night.

Staubach led the Cowboys to back to back touchdown drives to cut the score to 35-31. They couldn’t get a second onside kick and the Steelers ran out the clock. The Steel Curtain finished the game on fumes. Dallas couldn’t be stopped on those last 2 drives. Comparing both defenses:

  • Steelers allowed 330 yards, 5 sacks, 2 forced fumbles, 1 int.
  • Cowboys allowed 357 yards, 4 sacks, 3 forced fumble, 1 int and 1 fumble recovery for a TD

sbxiiinew2Not bad when you compare two great defenses. However writers have gunned down hyperbole in the history books as Steeler strength vs Dallas finesse. When in fact the Cowboys were ranked 2nd and the Steelers 3rd on defense. The 86 yards gained by Pittsburgh in the 2nd half was the fewest by a Super Bowl winner. Well at least until XXX when the Steelers held the Cowboys to 61 in their loss.

super-bowl-logo-1978Even though the Steelers had bested Dallas in SuperBowl X, this  could have made things even at 3 wins a piece.  Anyway…to the victor went too many spoils when it comes to Hall of Fame inductions off these teams.  No Harvey Martin, no Drew Pearson?  really…Pittsburgh was better…but not 10 inductions to 3 better!  No chance.

Who knew this would be Tom Landry 's last Super Bowl team.

Who knew this would be Tom Landry ‘s last Super Bowl team.

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SUPER BOWL XIII CHAMPION 1978 PITTSBURGH STEELERS

In the “Battle of Champions”, Super Bowl XIII on January 21, 1979 the defending champion Cowboys took on the Steelers in deciding who was to be the team of the decade. The first Super Bowl with a kickoff pushed back so that it would conclude in front of a primetime audience.

xiiipsThis was arguably one of the best Super Bowls of the first 25 that were played. Even though the Steelers had bested Dallas in Super Bowl X, this could make things even.  The discrepancy of 10 Steelers in the Hall of Fame vs. 3 for Dallas is beyond ridiculous considering Pittsburgh barely won 35-31.  Of course Cowboy fans point to a bogus “incidental contact” pass interference call between Benny Barnes and Lynn Swann, then you have the Jackie Smith dropped pass…nevertheless referee Fred Sweringen blew that interference call…it’s important because John Stallworth was out for the second half and the Steelers couldn’t move the ball.

Let’s take a trip back in time. Aside from Oakland and Miami, the Steelers and Cowboys were viewed as the best teams of the 1970’s.  The Steelers had won it all in 1974 and returned to the Super Bowl as a powerful defending champion. Pittsburgh repeated as champions and established themselves as a dynasty.  They dropped off the championship mantle for ’76 and ’77 yet were poised to return in 1978.

xiiips2In their absence the Dallas Cowboys had retooled themselves and ascended to the Super Bowl XII championship with Heisman Trophy winner Tony Dorsett added to the mix. The young players that joined the Cowboys in 1975 like Thomas “Hollywood” Henderson, and Randy White were now starters and superstars.  Now they were set to do what Pittsburgh had done and repeat as Super Bowl champions.  So for the second time they’d meet in a Super Bowl with one team coming in as a defending champion.

In 1978, the NFL saw rule changes that allowed receivers to only be chucked within 5 yards of the line of scrimmage. This “Mel Blount rule” along with a rule allowing pass blockers to extend their arms liberalized the passing game. Terry Bradshaw and the Steelers became a new team as he led the league with 28 TDs thrown. The Steel Curtain wasn’t as stout as it had been in the mid 70’s yet they allowed the fewest points in the first 16 game season with 195 allowed. Franco Harris was still a 1,000 yard rusher at this time.

So this powerful 14-2 challenger went down to Miami’s Orange Bowl to take on the defending champion Cowboys who finished 12-4. For only the second time in the 13 year history of the Super Bowl, we would have two teams facing that each previously had won the game before. The first was the Steelers meeting the Cowboys in X, so everyone anticipated a great game for XIII. Two prime champions faced off and an epic battle ensued.

The Steelers opened up the scoring 7-0 with a Bradshaw to John Stallworth pass from 28 yards out.

After the Cowboys came back and tied the game with a Staubach to Tony Hill pass, Dallas “Doomsday Defense” struck. “Hollywood” Henderson and Mike Hegman sacked Bradshaw with Hegman stealing the ball and scoring with it. The Steelers were down 14-7 when a few plays later…

Each team’s defense forced multiple turnovers during the first half. The majority of the 2nd quarter had the teams deadlocked at 14 when the Steelers sustained a drive just before halftime. With seconds to go, Bradshaw connected on his 3rd TD of the half with this pass to Rocky Bleier.

Terry finished the first half with 253 yards with his 3 touchdowns and would become the first QB to throw for over 300 in a Super Bowl. Keep in mind this was the same quarterback that had nearly played his way out of a job in 1974. All the footage of his mistake prone ways as a young player were being extinguished in the mind as he put on this bravura performance in the 1st half.

Up 21-14, the Steel Curtain started to crack as Staubach started to move the ball in the 3rd quarter. Right when they were going to tie the game at 21, Jackie Smith dropped a sure touchdown on a 3rd down forcing them to settle for a field goal and a 21-17 deficit. Dallas, demoralized by the turn of events lost momentum for most of the second half.

After a questionable pass interference put the Steelers on the Cowboys 22, Franco scored on this trap to make it 28-17. We were getting late in the 4th quarter also.

Following an accidental squib kick, DT Randy White mishandled the football and fumbled as he was hit by Tony Dungy. Now the Steelers were poised for the kill at the Dallas 18 yard line.

It was not all over… Although the Steelers led 35-17 with a little more than  6 minutes left in the game, Staubach’s championship mettle shone through. The crack in the Steel Curtain became s fissure as the Cowboys scored twice from 90 and 48 yards out respectively. Yet Pittsburgh held on to win 35-31 and unseated the Cowboys as champions.

super-bowl-logo-1978Super Bowl XIII was a celebration with the two best teams facing off in the big game.  Rarely does that happen. Great games like that to climax the season leave you wanting more but you have to wait until next season to get that fix. To think the NFL’s #2 (Cowboys) and #3 (Steelers) ranked defenses were shredded by 35 and 31 points respectively. No one saw that coming.

Bradshaw was the runaway MVP as he passed for a Super Bowl records for yardage (318) and touchdown passes (4). Much like Ben Roethlisberger today, it was the defense and the running game that carried the QB to his first Super Bowl win. Terry had a good game in his second, Super Bowl X, but it was this one that validated his career and sent him to the Hall of Fame.

It’s impossible to see this championship ring and not think of the Super Bowl game first.

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RIP Coach Noll

RIP Coach Noll

SUPER BOWL X RUNNER UP 1975 DALLAS COWBOYS

Heading into Super Bowl VI, Cowboy coach Tom Landry referred to the Miami Dolphins defense as “a bunch of no named guys.” The Dolphins and the sporting press spun Landry’s comment into the nickname “The No Name Defense”, that they would forever be known for. Yet little did he know he would return with an equally set of anonymous guys to the title game four years later.

1975.Dallas-Cowboys-Roger-Staubach-Super-Bowl-Ring-0002Don’t get us wrong there were known players on the Cowboy’s roster, they were aging and past their prime. Quarterback Roger Staubach had come of age in the 1975 playoffs and was in his prime. He took the Cowboys to Super Bowl X after engineering a miracle in Minnesota. A play that came to be known as The Hail Mary. However it was holdovers from the 1960’s defenses which included Middle Linebacker Lee Roy Jordan #55, Outside Linebacker Dave Edwards #52, DT Jethro Pugh #75, and future Hall of Fame CB Mel Renfro, that lent familiarity to long time fans.

1975.Dallas-Cowboys-Roger-Staubach-Super-Bowl-Ring-0003The 1974 season saw the Cowboys say goodbye to Hall of Fame Defensive Tackle Bob Lilly, Hall of Fame receiver Bob Hayes, and longtime CB Cornell Green. To replenish the cupboard, Gil Brandt, Tex Shramm and Tom Landry loaded the roster with new players. An amazing 12 rookies made the team and became known as “The Dirty Dozen”. Yet none were stars or household names. Well at least not at the time.

The plain truth is the basis for a team that made the Super Bowl 3 times in 4 years, and 3 more NFC Championships games in the ensuing 4 years after that came from this draft. Long time MLB Bob Breunig, Hall of Fame DT Randy White, OLB Thomas “Hollywood” Henderson, S Randy Hughes, OLineman Herbert Scott, Pat Donovan, and Burton Lawless were mainstays on this team. Had the bounce of the ball gone differently in Super Bowl X and/or Super Bowl XIII this group would have been remembered in many ways close to the Steelers 1974 draft class.

1975.Dallas-Cowboys-Roger-Staubach-Super-Bowl-Ring-0001Just think about it… had the Cowboys won Super Bowl X or XIII the tally would have been 3 wins by both Dallas and Pittsburgh. Dallas sends more players to the Hall of Fame and fewer Steelers would have been enshrined.

Speaking of Tom Landry’s no-name bunch: Roger Staubach, Tackle Rayfield Wright and Safety Cliff Harris were the only Pro Bowl selections. In fact, the ’75 Cowboys are one of 3 of the first 42 Super Bowl participants to have the fewest pro bowl players with 3. When you think of the ’75 Cowboys who were the runners?? Calvin Hill, Dwayne Thomas, Walt Garrison?? All were gone from the team and Tony Dorsett was 2 years away.

super-bowl-logo-1975Staubach’s taking the Cowboys to Super Bowl X was similar to John Elway taking the Broncos to the title game with “The Drive”. He capitalized on the momentum from the Viking playoff win and drove his team to the title game. He was the lone marquee name and took Super Bowl X down to the final play before falling 21-17.

The greatest of the first ten of these games stamped the Cowboys as a team to watch as the late 70’s beckoned.

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The Soul Of The Game: Randy White

Randy White... easily a Hall of Fame player.

Randy White… easily a Hall of Fame player.

When it comes to great hitting in the NFL, much of it takes place on the line of scrimmage, away from the camera following the football. However there are players who deliver those hits on quarterbacks, running backs and those same offensive linemen. Randy White was one of those players. An intense desire burned in him if you ever watched him play.

In fact it was that desire which helped him turn in probably the NFL’s greatest defensive play in our CEO’s estimation. In the 1980 season finale, Dallas needed to beat the Eagles by 25 points to win the NFC East. The Eagles were near midfield when they completed a slant to wide receiver Scott Fitzkee, who took off for the goal line. White, who had seen the pass whiz by turned and chased down Fitzkee tackling him at the 5 yard line. Ask yourself when was the last time you saw a defensive lineman chase down a receiver after a 49 yard gain??

Of course that wasn’t a great hit but it showed unbelievable heart. When you thought of the Dallas Cowboys during the late 1970’s and thought of toughness, he was the one that came to mind. He wasn’t that big either and thrived on his quickness to get into the “A” gap of opposing offenses.

One aspect of his play that is unusual is his size for a defensive tackle. The Cowboys had him listed at 6’4″ 257 lbs but that was a smokescreen. He looks like he’s about 6’1 or 6’2 and played at a weight where most of his contemporaries were pushing 275-280 lbs. We have yet to see in any film where White was bigger than a player trying to block him.

Randy White was a flat out beast for the Dallas Cowboys.

Randy White was a flat out beast for the Dallas Cowboys.

Over his 14 year career he made the Pro Bowl 9 times and was voted All Pro in 8 of them.  He was the impetus to the Doomsday Defense II that followed the original unit Bob Lilly, Lee Roy Jordan, Dave Edwards, and Chuck Howley played on. In fact along with Howley, White shares the distinction of being named Super Bowl MVP while wearing #54 for the Cowboys. Howley did so as the only player from a losing team, to nab that distinction in Super Bowl V.

As for White, he was the co-winner along with the late Harvey Martin for chasing Craig Morton all over the Super Dome in game number XII. In that contest he and the defensive line hounded Denver quarterbacks into 4 interceptions on 8 of 25 passing for 61 yards. In a Super Bowl?? Yikes. For his career he finished with 9 Pro Bowls and 7 – 1st team All Pro selections. A sure Hall of Fame performer which raises an interesting question: Who was the Dallas Cowboys all time greatest defensive tackle?? Bob “Mr. Cowboy” Lilly or Randy “Manster” White??

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NEXT: Andre Reed Belongs In The Pro Football Hall of Fame

The Golden Age of Hating The Dallas Cowboys

Dallas Cowboys helmet design on Facebook.

Dallas Cowboys

It was a feeling that manifested itself sometime during the 1970’s. We can put it on the late George Allen, former coach of the Washington Redskins, who was first to verbalize a total disdain for the Dallas Cowboys. It raised the level of rancor between the Redskins and Cowboys that elevated their rivalry to the national level.

They had a behind the scenes rivalry that was based upon the Cowboys becoming the NFL’s most southern most team when they came into the league in 1960. Before that, the Redskins of George Preston Marshall were. It was during the 1970’s when their rivalry was felt between the fans and the players on the field.

However the disdain Allen felt during the early 1970’s was felt by many teams and fans. The feeling was the late Tom Landry and his Dallas Cowboys were given too much publicity by the networks and the print media. CBS was constantly covering the Cowboys and the level of success they had in the 1970’s, with 5 Super Bowl visits, seeded hatred in their rivals. Especially within their division. Yet none of them were good enough to challenge them in the NFC East.

By the time NFL Films made the 1978 Dallas Cowboys yearbook and labeled it “America’s Team” hatred was at an all time high. Even jealousy if you will. It was the arrogance and air of supremacy the Cowboys organization painted during those CBS days that fueled two schools of fans.

You had those who thought of themselves as beautiful and carried themselves with a sense of arrogance  and identified with the team. Then you had the regular meat and potatoes folks who loved when the Pittsburgh Steelers punched them square in the mouth during Super Bowls X and XIII. They were also fans of all other teams. Yet when your team is no longer in it, they cheered for whoever was facing Dallas in the playoffs or Super Bowl.

Ironically, this is where the Steelers gained their nationwide fans. It had nothing to do with the fact they won 4 Super Bowls in the 1970’s, it was the fact they beat the Cowboys in two of those Super Bowls that made them remain as fans.

As the 1980’s beckoned, many of the teams that Dallas had sat on for the previous decade began to grow anew.  A fresh generation of coaches and players started to internalize the disdain for the bully on the block and began their ascent. It was known that you had to take out Landry’s Cowboys if you really want to be recognized as champions. Although the Redskins were the one with the more acknowledged rivalry, it was the Philadelphia Eagles under Dick Vermeil that got the first crack at the boys from the Lone Star State.

Much of the animosity started at the beginning of the week, when the Eagles were cast as underdogs against Landry’s Cowboys in the 1980 NFC Championship Game. Although they were hosting, the Eagles were made underdogs by Vegas. Right on cue, the Eagles were being treated as bit role players even though they split their games with Dallas that year.

An upset Dick Vermeil made a declaration that ratcheted feelings up when he vowed “Never allow anyone to take you for granted! I get the feeling the Dallas Cowboys are taking us for granted right now. We’re here because we earned the right to be here. If the Dallas Cowboys are going to take us for granted, we’ll whip their ass!”

To further irk Tom Landry, Vermeil opted to play in their white uniforms forcing the Cowboys to play in the blue jerseys, which they felt were jinxed. Dallas complained to the league office yet for once the powers that be didn’t allow Gil Brandt and Tex Schramm to get their way. The crowd at Veteran’s Stadium was unforgiving as the two teams emerged from the tunnel.  It was 4* and -17* windchill when on the Eagles second play from scrimmage:

The roar of the crowd during Wilbert Montgomery’s touchdown was the loudest ever at Veteran’s Stadium. Cowboy haters everywhere delighted as the Eagles held the early upper hand on the Cowboys 7-0. As the game wore on and Landry’s charges behind 17-7 late in the fourth quarter, they were able to punt and pin the Eagles to their own 5 yard line. From their own 5 yard line the Eagles ended fading hopes for Dallas when in 3 runs Philadelphia moved the football to the Dallas 25. Montgomery was putting the finishing touches on a signature day when he struck with this 54 yard masterpiece.

The Eagles vanquished the Cowboys 20-7 on their way to Super Bowl XV. Wilbert Montgomery etched his name into  Philadelphia lore with a 194 yard performance. They had destroyed the Flex Defence, rushing for 263 yards on 40  carries averaging 6.575 yards a pop!! Cowboy haters everywhere rejoiced in hearing Landry, Danny White and Cowboy apologists have to answer the questions as the defeated football team. In fact many Cowboy haters pulled for the Oakland Raiders in the Super Bowl two weeks later. People weren’t cheering for the Eagles as much as they were for Dallas to lose.

The following year the Cowboys had revamped their secondary &  national press covered the exploits of rookies Everson Walls (who should be a Hall of Famer), Michael Downs, and Ron Fellows. Although the publicity was on this group in Big D, they were overshadowing an even greater group in San Francisco. Where Bill Walsh had drafted and started rookie CB Ronnie Lott, CB Eric Wright, and S Carlton Williamson to go along with scrappy veteran S Dwight Hicks.  Yet through most of the 1981 season, you didn’t hear about the 49ers. Even after a 45-14 devastation of the Cowboys in week 5 with Ronnie Lott scoring the decisive touchdown.

Did you know the 49ers didn’t make the Monday Night Football highlight package?? Don’t tell our CEO there was no media bias. Nor can you say the coverage of Dallas’ rookie trio of defensive backs didn’t motivate the group by the bay. Was it borne from the Cowboys propaganda and success of the 1970s?? Or was it borne from Tom Landry’s ties to the New York media since his pro coaching career started there??

Did you know the late Pat Summerall who broadcast many of the Cowboys games in that era, was a teammate and friend of Landry back in New York?? So when they didn’t make the ABC Monday Night package it fed into the hating Dallas mantra that much more by the 1981 NFC Championship Game.

There had been a history between the San Francisco 49ers and Dallas. In fact you could say the 49ers were who Dallas had built their reputation on with wins over them in the 1970 and 1971 NFC Championship Games. At that point the Cowboys were called “Next Year’s Champions” for four straight playoff defeats to Vince Lombardi’s Packers and the Cleveland Browns. As a new decade beckoned it was the Niners and the Cowboys who stepped to the fore.

Once Dallas emerged and won Super Bowl VI, their prestige soared where the vanquished 49ers went into a tailspin the rest of the decade. Yet before that happened, there was the 1972 NFC Divisional playoff where a measure of revenge was going to be exacted against Landry’s troops when Roger Staubach led a furious 4th quarter rally. Staubach led Dallas to a 30-28 win after they were behind 28-13 with 5:00 to go in the game. This is when he earned the nickname Captain Comeback.

Fast forward to the 1981 NFC Championship where the resurrected 49er franchise, now under Eddie DeBartolo, were preparing for the game. Still smarting from the lack of respect afforded his group after the 45-14 win and no media coverage, set the tone of a franchise when talking to a reporter. “They ate it once and they can eat it (defeat) again.” Reminiscent of Dick Vermeil the year before, Cowboy haters were all pulling for the 49ers in this game when they took the field.

The final stint came when the Washington Redskins had their turn to climb over Dallas to make it to the summit of pro football. After a strike shortened season where the 8-1 Redskins entered a playoff tournament to make it to Super Bowl XVII, most pundits picked the media darling Cowboys to win the NFC Champoinship citing the Redskins only loss was courtesy of the Cowboys. Our CEO can remember being fired up for the NFC Championship between Washington and Dallas and knew it was going to be a thing of beauty.

It actually started when the Redskins were putting the finishing touches on a 21-7 win over the Vikings to set up the NFC Conference final when the chant “We want Dallas!!  We want Dallas!!” resonated from the jam packed crowd at RFK.   Just moments before, John Riggins who had rushed for 185 yard was in the midst of a curtain call, turned and gave a bow to the crowd sending them into a frenzy.  Those sights and sounds reverberated throughout the stadium and CBS chose instead of showing the final plays of that game, panoramic views of the raucous fans.

As for the rest of the Cowboy haters who gathered to watch this team go down again. Look no further than another bulletin board comment that jump started the festivities. It started with Dexter Manley professing in the paper that he “hated Dallas” that Monday that got the ball rolling.  Then back and forth in the newspaper ensued from Danny White of the Cowboys, to Redskin owner Jack Kent Cooke, EVERYONE was stoking the fire.  How bad did it get?  There was even a heated argument about the game within the House of Representatives the Friday before the game and the late Thomas “Tip” O’Neill adjourned session an hour early.  It was on!!!!

Over a football game? Yes over a football game. The hating of Dallas really grew wings in the George Allen era.  He preached it, lived it, and over all the treatment America’s Team received as a media darling kept breeding that hatred within rival teams.  Real Redskin fans will talk with high regard of the fact that they beat Dallas in the ’72 NFC Championship when the Cowboys were defending champions.  So here we were some 10 years later and all that animosity was a thing of the past right?  After all new owner, new coach, new quarterback and cast of characters comprised the Redskins roster.  Right?

With that we were at an end of an era where other NFL teams were able to get their due as the 1980’s moved on. Media coverage transferred from Dallas to new teams coming from Chicago, the New York Giants, Denver Broncos, of course the 49ers and the Redskins who were dominant the rest of the decade. From this era came the nationwide fan base of the San Francisco 49ers much like the Steelers. The backlash of the “America’s Team” name and over favorable coverage brewed hatred from the majority of NFL fans and players.

Notice in these videos, the look in their eye and the description of elation for vanquishing the Dallas Cowboys of that era. In all three cases before the NFC Championship, where decorum was to be quiet, and not give the Cowboys bulletin board material. Coaches and owners in these instances were doing it let alone players. It set the table for things to come and put their organizations on high alert of what was expected of them.

The hatred for everything Dallas began to dissipate at this time. There was some animosity left when the ’85 Bears bloodied them 44-0 in Texas Stadium after 9 straight losses to them. Yet by the time of Tom Landry’s departure, people felt bad about what happened to the Cowboys and watched the dismantling of a franchise with mixed emotions.

You were almost mad that they were 1-15 in 1989, because the villain from Texas was gone. The Jimmy Johnson Cowboys of the 1990’s were an envied team, not a hated one. To be hated you had to be more than a good  football team, and in retrospect that was what made hating the Dallas Cowboys worthwhile.

The way they were marketed, branded, and packaged. The way their coach was treated like a God and their quarterback in Roger Staubach was the idol which gave way to Danny White. Their cheerleaders were even made famous. All of this tapped into the inferiority complex of many players and fans of other teams. When it came time to beat them for a championship or a game of importance, it was the Holy Grail.

NEXT: 2013 Indianapolis Colts Preview

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Taylor Blitz Times new logo!!

Taylor Blitz Times new logo!!