When you look back at the rich history of the Green Bay Packers, we focus squarely on the Lombardi era teams that won 5 NFL championships in the 1960’s. While the most iconic of these championships was The Ice Bowl for the 1967 title, a more gripping affair in the classic sense took place for the 1966 crown. While every championship has its importance this was the 2nd in a row which set the Packers up for the chance at winning 3 straight.

Bart Starr standing amidst a charging George Andrie (66) Bob Lilly (74) and the late Willie Townes (71) attempting a pass.

With the merger between the NFL and the AFL signed, each league would send their champion to play in a world championship game called the Super Bowl. While the sporting press sided with the traditionalist NFL there were revolutionaries who sided with the new guard if you will. The American Football League was established in 1959 and began play in 1960.

The new league had a flashier style of play and took to the air in a way that aside from the Baltimore Colts and Johnny Unitas, the rest of the NFL and traditionalists scoffed at. It was 3 yards and a cloud of dust over here. Evidenced by the perennial champion Packers’ signature play… the power sweep. If I were to tell you to close your eyes and picture the Lombardi Packers, the image of Jerry Kramer and Fuzzy Thurston leading either Jim Taylor of Paul Hornung would come to mind vividly.

The founder of the AFL was Lamar Hunt of Hunt Bros. Oil and a Dallas, Texas resident. He had been thwarted in an attempt to buy the St Louis Cardinals a decade previous and wasn’t taken seriously when asked about NFL expansion to Dallas. So once he started the American Football League with his Dallas Texans as a flagship team (now the Kansas City Chiefs), the NFL scrambled and put a team down in Dallas which was then named the Cowboys. Each began play in the 1960 season.

Over the next few years the AFL and NFL waged war for the top college athletes. The Cowboys took several seasons to learn how to win under the guidance of Head Coach Tom Landry. Yet in spirit because they had been borne out of expansion and were the new kids on the block, the Cowboys were AFL kindred spirits residing in the NFL. They had a new way of scouting and evaluating talent much like the AFL and although Coach Landry had been the defensive coach (the term coordinator didnt’ exist until 1967) for the New York Giants in the 1950’s, he pioneered several offensive formations and sets to undo the 4-3 he brought into prominence a decade earlier.

It took a few years to gain footing however Landry finally had a team that could challenge for the NFL Championship by the ’66 season. He would take on his old nemesis Vince Lombardi in The Cotton Bowl to decide who would go on to play the Kansas City Chiefs in Super Bowl I.

Why was Lombardi a nemesis?? Lombardi was the Offensive Coach (Coordinator) of the New York Giants in the 1950’s before moving on to Green Bay. His offense used to sharpen Landry’s defense and vice versa for a great Giants team.

Another side note to this iconic championship it was Dallas’ Tex Schramm who stepped across league lines with Lamar Hunt to discuss the merger in the 1st place. It happened at Love Field and they met at the Texas Ranger Statue. So not only were the establishment Packers going to Dallas for the championship, they wanted to give the traitorous Cowboys their comeuppance. When you think of the city of Dallas from a national perspective, keep in mind we are only 3 years removed from JFK’s assassination there….and Lombardi was a Kennedy Democrat

Into this cauldron Lombardi and his team stepped…

With Tom Brown’s desperation last second interception to conclude the ’66 NFL Championship, the Packers survived and were off to Los Angeles for Super Bowl I. Tom Landry would go on to the Pro Football Hall of Fame as one of the greatest coaches in history. His team wasn’t ready to carry the mantle of league champion yet but they would come back to win Super Bowl VI as the 1st of Landry’s 2 championships.

It was Vince Lombardi’s team who defended their ’65 NFL championship’65 NFL championship and would go on to win Super Bowl I. There they would defeat Kansas City to win their 4th overall league title. Now looking back they had to actually beat two upstarts to win it all originating from the city of Dallas to crown themselves as Team of the 60’s. This would be the last with the Hall of Fame backfield duo of Jim Taylor and Paul Hornung. It was quiet Bart Starr who elevated his play with a record 4 TD passes in he win down in Dallas. Out in L.A. he was even better carving up the Chiefs to win the 1st MVP of the very 1st Super Bowl.

Super Bowl I Trophy sits in the Green Bay Packer Hall of Fame.

Another championship loomed in 1967 but it was the prime time finish of the ’66 championship at night that pushed the Packers into NFL lore.

As for the trophy won out in Los Angeles, The Chancellor visited it in the Green Bay Packers Hall of Fame just two weeks ago.

Today this rivalry renews as the Packers are down in Dallas to take on the Cowboys in Jerry World. Hopefully this look back helps in explaining the rivalry began here which will enrich The Ice Bowl memories created a year later.

Thanks for reading and please share the article.

Keep in mind we’re still campaigning to assist Jerry Kramer to get into the Pro Football Hall of Fame and you can help. Lend your thoughts as well by writing in to the Pro Football Hall of Fame to the address below. Please be respectful and positively lend your voice:

Please write & nominate #64
Send letters to:
Pro Football Hall of Fame
Attention Senior Selection Committee
2121 George Halas Dr NW, Canton, 
OH 44708