John Madden once told NFL Films “Cliff Branch was so skinny when he walked his back pockets would fight.” Yet no one put fear in NFL secondaries when it came to getting beat deep during the 1970’s. When someone says close your eyes and picture the Oakland Raiders of the ’70’s, one of the first visuals you’d have would be Stabler launching a bomb in Cliff’s direction.
Drafted out of Colorado in 1972, Branch was a football and track star in college. Oakland had been without a true deep threat since Warren Wells departure a few years earlier. His baptism by fire would come as he learned the game from Hall of Famer WR Fred Biletnikoff and going up against Hall of Fame CBs Willie Brown and Skip “Dr Death” Thomas in practice.
Going against those 2 big physical corners, Branch grew up in a hurry. When he was unleashed on an unsuspecting NFL as a 1st time starter in 1974, Branch blazed for 60 rec 1,092 yards and 13 TDs. Pedestrian by today’s standards until you realize he was 4th in receptions and led the league in yards and touchdowns.
It was the 1st of 4 straight Pro Bowl and All Pro seasons. He was the #1 weapon on a team that finished in no less than the AFC Championship in each of those campaigns. His best season capped off the Raider’s Super Bowl XI championship when he caught 46 passes for 1,111 yards and 12 touchdowns. Why was it his best? He led the league in TDs and was 2nd in yards losing to Roger Carr by 1 yard on arguably the most powerful NFL champion of the 1970’s.
One aspect of Branch’s game that makes him an all timer is how he played in big games. When everyone marveled at Hall of Famer Jerry Rice as he was breaking all time NFL post season records, whose records did you think he was breaking? When Rice caught 3 TDs in Super Bowl XXIV, he was breaking the Super Bowl record for touchdowns in a game when Branch set it with 2 against the Eagles in XV. When Branch retired after the 1985 season, he was the NFL’s All Time postseason reception (73) and yardage (1,223) leader before Rice broke them some 9 years later. He had broken the previous records set by fellow Raider WR Biletnikoff, who was now his coach.
However records and numbers only tell a part of the story. How much space did defenses give him in respect to his speed that opened up opportunities for Biletnikoff and Hall of Fame TE Dave Casper?? Do you realize he was the only skill player on all 3 Raider Super Bowl champions?? Against the Eagles in Super Bowl XV it was his 2 scores that broke the game open 21-3…winning it 27-10.
In Super Bowl XVIII when the Raiders held a precarious 7-0 lead over Washington it was Branch who blew that game open too. The Raiders first score was a blocked punt. In the 2nd quarter, a 35 year old Branch beat Anthony Washington and Darryl Green on a 50 yard bomb to put the silver and black in scoring position. A few plays later Branch scored from 14 yards out to give the Raiders a 14-0 lead. This took John Riggins out of the game and forced the Redskins to pass into the teeth of a secondary led by Vann McElroy, Lester Hayes, Mike Haynes, and Mike Davis. A 38-9 triumph won him his 3rd championship ring.
For his 14 year career he caught 501 passes for 8,685 yds and 67 touchdowns. His fellow receivers Biletnikoff and Casper have each made “The Hall.” This August his original quarterback, Ken Stabler will be enshrined posthumously. His original coach John Madden and the late Al Davis have both been enshrined. Once Tom Flores and Cliff Branch are voted in, it will close this chapter on Oakland /L.A. Raiders football.
**In 2016 the words from this article were used to induct Cliff into the Gridiron Greats Hall of Fame. Hopefully it will be the first on his way to Canton.**
Please lend your thoughts as well by writing in to the Pro Football Hall of Fame to the address below. Please be respectful and positively lend your voice:
Please write & nominate #21
Send letters to:
Pro Football Hall of Fame
Attention Joe Horrigan
2121 George Halas Dr NW, Canton,
OH 44708
Thanks for reading and please share the article.
For enshrinement into the Pro Football Hall of Fame, I present to you Cliff Branch.

This article was used to induct Cliff Branch into Gridiron Greats Hall of Fame










This team didn’t have the Vikings fleet receivers that Billick had in Minnesota, nor the quarterbacks. They learned early on “Hey we’re a running team and we have to play good defense and keep the score down.” Sam Adams, Tony Siragusa plug up the guard/center/guard and allow Sugar Ray (did I mention he’s from The U) to roam tackle to tackle and smash, Jamie Sharper smacking TEs…yikes! Was there a better CB tandem on a Super Bowl champion than Starks and McAllister? Really? Woodson and Kim Herring were great as a tandem. There just were no holes!



Wanna hear a strange fact? In week 3 of the 1999 season the Bengals hosted the Rams and these teams were tied for the most losses in the NFL for the 1990’s. This game was a tiebreaker that the Bengals lost and “won” the title of the losingest team of the decade…the Rams …uh…well…they went in a different direction..



On The Chancellor of Football’s list of greatest ever champions this team comes in at #2.
I still thought the 98 Vikings were the best team that year but guess what? History doesn’t care what The Chancellor thinks so after a 34-19 win over the Falcons; this was the crowning jewel for becoming back to back champions! And just like what happened with the early 90’s Cowboys we’re left with the glut of never ending questions when we’re drinking and talking football…”Would they have three-peated if___?” In this instance had John Elway come back….would they have? Well that wasn’t rhetorical, what do you think?
They leaned on their celebrated running game that had matured thru the previous post season. Terrell Davis came into 1998 running strong. The Achilles heel from the season before was stopping the run, the best thing to do was to get an early lead and impose your running game on your opponent while forcing them to pass. The Broncos did this with great aplomb as Davis became the first 2,000 yard rusher in the AFC since OJ Simpson in 1973.
For the first time in the latter half of 1998, Denver faced a team that was not intimidated by them. The Giants pulled off the upset when Kent Graham hit Amani Toomer with a late game touchdown 20-16. The dream of the undefeated season had melted away, and after a Monday night loss to the Dolphins, there was concern the Broncos had lost their edge. The playoffs beckoned yet Shanahan started resting his players. Countenance turned to anguish as some Denver fans remembered the ’96 finish and upset to the Jaguars at home in the playoffs.

In the previous 3 seasons, you saw the AFC getting more physical in their Super Bowl representative. San Diego in XXIX, Steelers in XXX, and Patriots in XXXI. They weren’t like my Buffalo Bills in 3 of the previous 4 Super Bowls before that were being beaten on the lines and out hit. Yet Green Bay was set to defend their title with Reggie White, Gilbert Brown, Santana Dotson and that defensive front.

Yet this team did win the NFC Championship in San Francisco with a 23-10 win to end Steve Mariucci’s rookie season. The week before they held off the upstart Tampa Bay Buccaneers in the divisional game 21-7 in a game made famous by the back and forth taunting between Brett Favre and Warren Sapp. That was a transcendent game yet Tampa didn’t have a ready for primetime offense that sank them. This team should have repeated.
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